![]() ![]() Image optimization is more important than you think. Once you’ve completed these on-page elements, next come visuals. However, if you find that you’ve duplicated a description or title by mistake, don’t wait to fix it up. In this instance, everything in the results was by design. Now, click on anything related to your description and title.įor example, “13 pages with duplicate meta descriptions.” Click “See All Issues” for more information. Now, click “Site Audit” in the left sidebar and scroll down to “Top SEO Issues.”ĭepending on what you see, you may want to dig deeper. ![]() Start out by typing your URL into the search box and clicking “search.” Use Ubersuggest to ensure that all your titles and descriptions are unique. Here are example web pages that are properly optimized for the keyword phrase “running shoes.”Ī unique and compelling meta description and SEO title will also help you in gaining better CTR in search results. Your SEO title (50-60 characters), meta description (150-160 characters) and keyword phrase density remain important elements for your web pages. It accounts for a 15% chunk of Google’s Ranking Algorithm. But, for search engines it’s a useful on-page element that helps them understand the meaty keyword phrases from your content. If you replace your text headers with images, your content might look amazing. If you must use images for textual content, consider using the ALT attribute to include a few words of descriptive text. The Google crawler doesn’t recognize text contained in images. Try to use text instead of images to display important names, content, or links. Here’s an excerpt from Google’s official webmaster guidelines. You don’t need to just take my word for it. When it comes to your website’s most important content, remember that these elements are ignored by search engines – including images, flash files and java applets. Yes, serving podcasts, images and videos to your audience might make them happier and help you receive better engagement.īut, search engine spiders also crawl media content by looking for keyword phrases in prominent locations. Text is still the content most easily comprehended by search engines. Including important information in images and not optimizing on-page elements ![]() The value that you’re providing on your website needs to reach your audience, because it’s your duty to serve them.Īvoiding these 6 web design mistakes will ensure that your website doesn’t get lost in search rankings and that your work reaches your customers. The image of a starving artist (or designer) only sounds romantic. Whether you’re designing a new website or redesigning an existing one (with good search rankings), you can’t afford to commit these. With respect to web design, there are a few common mistakes that hamper your website’s search performance. But, you still need to feed its bot by following standard webmaster guidelines to ensure a great user experience for your visitors. Otherwise, don’t expect any free traffic from the search giant. In this context, I am reminded of what Prof. View the constraints as a challenge and balance elegance with search engine friendly requirements. Web design and marketing for your small business don’t work in silos. You need to probably approach this from a different artistic perspective. A research study titled Trust and Mistrust of Online Health Sites found that 94% of user comments are directly related to web design elements like website intros, layouts, etc.īut, there’s no point in designing a website that isn’t search engine friendly and appearing in search results to serve your consumers. The web design of your site is the most crucial aspect to helping you close more sales. Let’s zoom out a little and think of the reason why you wanted to create (or redesign) your website?Ī major goal will most likely be getting more business from your website. So, while the aim of your web designer might be to flatter your visitors with a mind-blowingly stunning web design, that beauty won’t deliver strong results for your small business.īecause you will not get any website visitors for your small business in the first place. Such a small business website might not be optimized to be search engine friendly. Is there a problem with this design approach without rubrics? You’ll let them experiment with animated designs and you’ll hope that the web designer will craft an elegant web design that’s pleasing to your eyes. Similarly, if you’re a webmaster, you’ll probably not like to limit your web designer’s potential. It’s believed that only without boundaries can an artist wander in the sea of immense creative possibilities. It’s because their profession has crafted an image of being ‘free’. ![]()
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